One thing that every employer looks for in a worker is motivation. Employees who are motivated show up every day ready to work and looking to do the best job possible. A good supervisor will also be able to encourage his or her workers, providing the sort of coaching that will give them the spirit and energy to perform to the best of his abilities.
Gaining employee motivation is an excellent skill for any manager, but for those who do not have this skill or are concerned that some staff members are not putting in their best effort, workplace productivity motivators are an alternative solution.
The latter can be tricky. Amazon received much negative publicity when an undercover investigation revealed that employees are very strictly tracked and only had so long to perform certain tasks. Their movements were tracked by computer and if they did not show a certain job had been done before the time ran out, they were docked for that failure.
I understand both stances. If I was on a system like the one Amazon uses, I would feel stressed and dispirited. There needs to be a bond of trust between a worker and his or her employer for the relationship to be fruitful.
However, with some employees looking to game the system or just unwilling/unable to meet their job requirements, workplace productivity motivators can be a way of finding out who is not putting their weight.
Fortunately, workplace productivity motivators need not be so draconian. They could take the form of a contest for the person who makes the most sales in a month, or maybe the promise of a vacation to a team if they are able to meet a certain target. This approach is much more appealing to most people as it represents a fun sort of challenge, rather than a threat to their continued employement.